YouTube 

Google is expecting to change the add format of YouTube Based on its user experience. Due to ongoing fever of Tik-Tok types of videos. 

YouTube 

Nowadays people love to watch vertical short content rather than long type. And spend more time on vertical content.

YouTube 

That's why google who owned YouTube is now going to change the add format of verticals video. 

YouTube 

They probably add some specifications in it and make it more user friendly by optimizing the vertical videos. 

YouTube 

As people are spending more time on vertical content. YouTube is going to show more advertising on it. 

YouTube 

So, Advertising company would generate more money and it would be easy for them as well for users.

YouTube 

At this point, the Company thinking to change the original ads format made for YouTube videos 

YouTube 

which is horizontal and make it vertical which is optimized for shorts videos to Better Sell You Stuff on Vertical Videos